Displaying Posts Tagged ‘frugal engineering’

Frugal Thinking

Connie K. Duckworth / August 23rd, 2010 / posted in business social responsibility, economic sustainability, opportunity / 1 comment

I recently read an interesting report by Booz & Company called ” The Importance of Frugal Engineering.” It cites the development process of the Tata Nano car as a case study to illustrate the imperative of this approach in designing products for the developing world. To me, the idea of “frugal” can and should be extended to the larger platform of international development. This is the vision of sustainable community development that is very different from the standard approach taken today.

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